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Vitaplex is a 3-part biomimetic repairative treatment system that rebuilds and replicates the natural structure of your hair, allowing you to lighten and colour with less risk of damaging the integrity of your hair.

Vitaplex uses a RAV19 complex which takes this product to the next level. It’s an ingredient which mimics the amino acids that form hair, in the sequence they naturally occur, improving strength and condition.

But this technology is not the only reason Vitaplex is one of the brands we stock. They don’t test on animals, are 90% naturally derived and vegan friendly.Learn more about Vitaplex

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